Aswin, U., D. Hidayat, and L. Gustina. “Analysis Of The Influence Of Brand Awareness, Brand Associations, And Lifestyle On Purchase Decision Process IPhone (Consumer Survey in Padang City)”. Jurnal Manajemen Stratejik Dan Simulasi Bisnis, Vol. 4, no. 1, June 2023, pp. 33-40, doi:10.25077/mssb.4.1.33-40.2023.