http://jmassbi.fekon.unand.ac.id/index.php/mssb <h2 style="text-align: center;"><strong>Jurnal Manajemen Stratejik dan Simulasi Bisnis</strong></h2> <table style="width: 100%;"> <tbody> <tr> <td style="width: 175.367px;"><strong>Title:</strong>&nbsp;</td> <td style="width: 10px;">:</td> <td style="width: 1239px;">Jurnal Manajemen Stratejik dan Simulasi Bisnis&nbsp;</td> </tr> <tr> <td style="width: 175.367px;"><strong><strong style="color: #222222; font-family: Tahoma, Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Publisher</strong></strong></td> <td style="width: 10px;">:</td> <td style="width: 1239px;"><a href="http://mm.fekon.unand.ac.id/" target="_blank" rel="alternate noopener">Magister Manajemen Fakultas Ekonomi Universitas Andalas</a></td> </tr> <tr> <td style="width: 175.367px;"><strong><strong style="color: #222222; font-family: Tahoma, Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">ISSN</strong></strong></td> <td style="width: 10px;">&nbsp;</td> <td style="width: 1239px;"><a href="https://issn.brin.go.id/terbit/detail/1591795447" target="_blank" rel="alternate noopener">2746-6868</a>&nbsp;(online)</td> </tr> <tr> <td style="width: 175.367px;"><strong>Editor in Chief</strong></td> <td style="width: 10px;">:</td> <td style="width: 1239px;">Dr. Fajri Adrianto, SE, M.Bus (Adv)</td> </tr> <tr> <td style="width: 175.367px;"><strong>Indexed at</strong></td> <td style="width: 10px;">:</td> <td style="width: 1239px;"><a href="https://sinta.kemdikbud.go.id/journals/profile/11808" target="_blank" rel="noopener">Sinta 4</a>, <a href="https://doaj.org/toc/2746-6868" target="_blank" rel="alternate noopener">DOAJ</a>, <a href="https://www.base-search.net/Search/Results?type=all&amp;lookfor=Jurnal+Manajemen+Stratejik+dan+Simulasi+Bisnis&amp;ling=1&amp;oaboost=1&amp;name=&amp;thes=&amp;refid=dcresen&amp;newsearch=1" target="_blank" rel="alternate noopener">BASE</a>, <a href="https://search.crossref.org/?q=Jurnal+Manajemen+Stratejik+dan+Simulasi+Bisnis&amp;from_ui=yes" target="_blank" rel="noopener" data-cke-saved-href="https://search.crossref.org/?q=Jurnal+Manajemen+Stratejik+dan+Simulasi+Bisnis&amp;from_ui=yes">Crossref</a>,&nbsp;<a href="https://app.dimensions.ai/discover/publication?search_mode=content&amp;search_text=Jurnal%20Manajemen%20Stratejik%20dan%20Simulasi%20Bisnis&amp;search_type=kws&amp;search_field=full_search&amp;and_facet_source_title=jour.1407669" target="_blank" rel="noopener" data-cke-saved-href="https://app.dimensions.ai/discover/publication?search_mode=content&amp;search_text=Jurnal%20Manajemen%20Stratejik%20dan%20Simulasi%20Bisnis&amp;search_type=kws&amp;search_field=full_search&amp;and_facet_source_title=jour.1407669">Dimensions</a>, <a href="https://onesearch.id/Search/Results?widget=1&amp;repository_id=17348" target="_blank" rel="noopener" data-cke-saved-href="https://onesearch.id/Search/Results?widget=1&amp;repository_id=17348">Indonesia OneSearch</a>,&nbsp;<a href="https://garuda.kemdikbud.go.id/journal/view/25417" target="_blank" rel="noopener" data-cke-saved-href="https://garuda.kemdikbud.go.id/journal/view/25417">Portal Garuda</a></td> </tr> <tr> <td style="width: 175.367px;"><strong>Citation</strong></td> <td style="width: 10px;">:</td> <td style="width: 1239px;"><a href="https://scholar.google.com/citations?user=5rj5pXgAAAAJ" target="_blank" rel="noopener" data-cke-saved-href="https://scholar.google.com/citations?user=5rj5pXgAAAAJ">Google Scholar</a></td> </tr> <tr> <td style="width: 175.367px;"><strong>Archive Preservation</strong></td> <td style="width: 10px;">:</td> <td style="width: 1239px;"><a href="https://portal.issn.org/resource/ISSN/2746-6868" target="_blank" rel="noopener" data-cke-saved-href="https://portal.issn.org/resource/ISSN/2746-6868">The Keepers (PKP PN)</a>, Universitas Andalas</td> </tr> <tr> <td style="width: 175.367px;"><strong>OAI</strong></td> <td style="width: 10px;">:</td> <td style="width: 1239px;"><a href="http://jmassbi.fekon.unand.ac.id/index.php/mssb/oai" target="_blank" rel="noopener" data-cke-saved-href="http://jmassbi.fekon.unand.ac.id/index.php/mssb/oai">http://jmassbi.fekon.unand.ac.id/index.php/mssb/oai</a></td> </tr> <tr> <td style="width: 175.367px;"><strong>Scope</strong></td> <td style="width: 10px;">:</td> <td style="width: 1239px;">Strategic Management, Business Simulation, Management and Organization, Entrepreneurship, Financial management, Marketing Management, Human Resource Management, Operation management, Business Ethics.</td> </tr> </tbody> </table> <p>&nbsp;</p> <p style="text-align: justify;">Jurnal Manajemen Stratejik dan Simulasi Bisnis is a journal that publishes academic articles from academics who conduct empirical research and literature review issues of strategic management, business simulation, entrepreneurship, organization, marketing, finance, human resource management, business ethics and other management issues. The Jurnal Manajemen Strategi dan Simulasi Bisnis is intended to be the journal for publishing articles reporting the results of research on business. The JMASSBI invites manuscripts in the areas: Strategic Management, Business Simulation, Management and Organization, Entrepreneurship, Financial management, Marketing Management, Human Resource Management, Operation management, Business Ethics.</p> <p style="text-align: center;"><br> <a title="Sinta 4" href="https://sinta.kemdikbud.go.id/journals/profile/11808" target="_blank" rel="noopener"><img src="/public/site/images/redaksi/sinta41.jpg" width="88" height="30"></a>&nbsp;|<a style="box-sizing: border-box; background-color: transparent; color: #ff0000; text-decoration: none;" href="https://portal.issn.org/resource/ISSN/2746-6868" target="_blank" rel="noopener"><img src="/public/site/images/redaksi/road.png"></a>&nbsp;|&nbsp;<a style="box-sizing: border-box; background-color: transparent; color: #ff0000; text-decoration: none;" href="https://doaj.org/toc/2746-6868" target="_blank" rel="noopener"><img style="border: 0px; box-sizing: border-box; vertical-align: middle;" src="http://jmassbi.fekon.unand.ac.id/public/site/images/redaksi/doajlogo.png" alt="DOAJ"></a>| <a style="box-sizing: border-box; background-color: transparent; color: #ff0000; text-decoration: none;" href="https://onesearch.id/Search/Results?widget=1&amp;repository_id=17348" target="_blank" rel="noopener"><img src="/public/site/images/redaksi/logo-ios-white-25.png"></a>&nbsp;|&nbsp; &nbsp;<a style="box-sizing: border-box; background-color: transparent; color: #ff0000; text-decoration: none;" href="https://scholar.google.com/citations?user=5rj5pXgAAAAJ" target="_blank" rel="noopener"><img src="/public/site/images/redaksi/GoogleScholar.png"></a>&nbsp;| <a style="box-sizing: border-box; background-color: transparent; color: #ff0000; text-decoration: none;" href="https://search.crossref.org/?q=Jurnal+Manajemen+Stratejik+dan+Simulasi+Bisnis&amp;from_ui=yes" target="_blank" rel="noopener"><img src="/public/site/images/redaksi/crossref.png"></a>&nbsp;| <a style="box-sizing: border-box; background-color: transparent; color: #ff0000; text-decoration: none;" href="https://app.dimensions.ai/discover/publication?search_mode=content&amp;search_text=Jurnal%20Manajemen%20Stratejik%20dan%20Simulasi%20Bisnis&amp;search_type=kws&amp;search_field=full_search&amp;and_facet_source_title=jour.1407669" target="_blank" rel="noopener"><img src="/public/site/images/redaksi/dimensions.png"></a>&nbsp;|&nbsp;<a style="box-sizing: border-box; background-color: transparent; color: #ff0000; text-decoration: none;" href="https://garuda.kemdikbud.go.id/journal/view/25417" target="_blank" rel="noopener"><img src="/public/site/images/redaksi/garuda.jpg"></a>&nbsp;|&nbsp;<a href="https://www.worldcat.org/title/1351243734" target="_blank" rel="noopener"><img src="/public/site/images/redaksi/1603118905-worldcat-logo.png" width="121" height="22"></a>&nbsp;|&nbsp;<a title="Semantic Scholar" href="https://www.semanticscholar.org/venue?name=Jurnal%20Manajemen%20Stratejik%20dan%20Simulasi%20Bisnis" target="_blank" rel="noopener"><img src="/public/site/images/redaksi/semantic-scholar-logo.png"></a></p> Fakultas Ekonomi Universitas Andalas en-US Jurnal Manajemen Stratejik dan Simulasi Bisnis 2746-6868 http://jmassbi.fekon.unand.ac.id/index.php/mssb/article/view/130 <p>business intelligence and innovation are crucial in initiating and advancing company enterprises. This research examined the impact of business intelligence and innovation on business startups. A simple random sampling approach was used to gather data using questionnaires mailed to 173 workers and managers of enterprises in the Kurdistan Region of Iraq. The study used Pearson correlation and Regression analysis to ascertain the association between factors and the impact of business intelligence and innovation on company startups. The analysis was conducted using SPSS software version 26. The study findings demonstrate a direct and positive relationship between the variables of business intelligence and innovation for business startups. Additionally, business intelligence and innovation have a noteworthy impact on the success of business startups.</p> sarkar ahmed saeed Shahen Mohammed Faraj Kosar Othman Azam Zhino Omer Ali Sima Kakl Hussein ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2024-12-21 2024-12-21 5 2 http://jmassbi.fekon.unand.ac.id/index.php/mssb/article/view/114 <p><em>With the end goal to make customers happy, it is of incredible significance for the organizations to comprehend online customers’ purchasing conduct and explore the factors that influence the customer’s online purchase intention. The fundamental purpose behind why online purchase intention is of such significance for firms is on the grounds that it is a solid indicator of real online purchase. Therefore, it is important to conduct research on online purchase intention to gain a richer comprehension about internet business and customers' online purchase intention. However, in spite of the fact that the development is huge in internet shopping in Saudi Arabia, logical comprehension of the customers’ online purchase intention in Saudi Arabia is inadequate. Thus, it is essential for e-retailers to comprehend the elements that may impact the choice of the customers in shopping on the web. This study tries to fill this current research gap by observationally discovering what factors are essential for them that influence in purchasing on the web in the setting of Saudi Arabia. The targeted sample for this study is the customers’ who prefer online purchase in Saudi Arabia. The research distributed the questionnaire through online and obtained a total of 106 responses which were found valid for further analysis. This study employed multiple regression for data analysis and hypotheses testing. The results indicate that attitude towards design, information quality, influence of social networking, and perceived risk significantly influence online purchase intention among Saudi Arabian online consumers. Finally, the implications are discussed and future recommendations are proposed.</em></p> <p>Abstrak</p> <p>Dengan matlamat akhir untuk menggembirakan pelanggan, adalah amat penting bagi organisasi untuk memahami tingkah laku pembelian pelanggan dalam talian dan meneroka faktor yang mempengaruhi niat membeli dalam talian pelanggan. Tujuan asas di sebalik mengapa niat pembelian dalam talian begitu penting bagi firma adalah atas alasan bahawa ia adalah penunjuk kukuh bagi pembelian dalam talian sebenar. Oleh itu, adalah penting untuk menjalankan penyelidikan mengenai niat pembelian dalam talian untuk mendapatkan pemahaman yang lebih mendalam tentang perniagaan internet dan niat pembelian dalam talian pelanggan. Walau bagaimanapun, walaupun perkembangan yang besar dalam membeli-belah internet di Arab Saudi, pemahaman logik tentang niat pembelian dalam talian pelanggan di Arab Saudi adalah tidak mencukupi. Oleh itu, adalah penting bagi e-peruncit untuk memahami elemen yang boleh memberi kesan kepada pilihan pelanggan dalam membeli-belah di web. Kajian ini cuba mengisi jurang penyelidikan semasa ini dengan mencari secara pemerhatian apakah faktor penting bagi mereka yang mempengaruhi pembelian di web dalam persekitaran Arab Saudi. Sampel yang disasarkan untuk kajian ini adalah pelanggan yang memilih pembelian dalam talian di Arab Saudi. Penyelidikan mengedarkan borang soal selidik secara dalam talian dan memperoleh sejumlah 106 jawapan yang didapati sah untuk analisis lanjut. Kajian ini menggunakan regresi berganda untuk analisis data dan ujian hipotesis. Keputusan menunjukkan bahawa sikap terhadap reka bentuk, kualiti maklumat, pengaruh rangkaian sosial, dan persepsi risiko secara signifikan mempengaruhi niat pembelian dalam talian di kalangan pengguna dalam talian Arab Saudi. Akhir sekali, implikasi dibincangkan dan cadangan masa depan dicadangkan.</p> <p>Kata kunci: e-iklan, pelanggan, niat pembelian dalam talian</p> Mohammed Najib Saleh Mohammed Al-dheleai Yulia Hendri Yeni Syafrizal Syafrizal ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2024-12-21 2024-12-21 5 2