KESUMAHATI, Erilia; NG, Mega Augustina; YUWONO, Wisnu. The Influence of Brand Image, Service Quality, Customer Expectation and e-WOM on Customer Satisfaction and Customer Loyalty in International Chain Hotel at Batam City. Jurnal Manajemen Stratejik dan Simulasi Bisnis, [S. l.], v. 6, n. 1, p. 89–104, 2025. DOI: 10.25077/mssb.6.1.89-104.2025. Disponível em: https://jmassbi.fekon.unand.ac.id/index.php/mssb/article/view/172. Acesso em: 20 sep. 2026.