AZIZ, Khanda Gharib; HASAN , Nusaiba Naseeh; ALI, Srusht Iqbal. An investigation about AI in Business (marketing): a matter of trust. Jurnal Manajemen Stratejik dan Simulasi Bisnis, [S. l.], v. 7, n. 1, p. 87–98, 2026. DOI: 10.25077/jmassbi.7.1.87-98.2026. Disponível em: https://jmassbi.fekon.unand.ac.id/index.php/mssb/article/view/182. Acesso em: 2 nov. 2026.