ASWIN, Ullya Rahmi; HIDAYAT, Danny; GUSTINA, Leni. Analysis Of The Influence Of Brand Awareness, Brand Associations, And Lifestyle On Purchase Decision Process iPhone (Consumer Survey in Padang City). Jurnal Manajemen Stratejik dan Simulasi Bisnis, [S. l.], v. 4, n. 1, p. 33–40, 2023. DOI: 10.25077/mssb.4.1.33-40.2023. Disponível em: https://jmassbi.fekon.unand.ac.id/index.php/mssb/article/view/77. Acesso em: 16 sep. 2026.