KESUMAHATI, Erilia; BUTARBUTAR, Hotni Mutiara; PUTRA, Edy Yulianto. Peningkatan Purchase Intention melalui Celebrity Endorser, Brand Awareness, Product Quality dan E-Wom dengan Mediasi Brand Image terhadap Klinik Kecantikan di Kota Batam. Jurnal Manajemen Stratejik dan Simulasi Bisnis, [S. l.], v. 5, n. 2, p. 41–61, 2024. DOI: 10.25077/mssb.5.2.41-61.2024. Disponível em: https://jmassbi.fekon.unand.ac.id/index.php/mssb/article/view/129. Acesso em: 11 nov. 2026.