Pengaruh Citra Destinasi Dan Pengalaman Wisata Terhadap Revisit Intention Melalui Tourist Satisfaction Pada Destinasi Wisata Halal Aer Mata Ebu Arosbaya
DOI:
https://doi.org/10.25077/mssb.6.2.51-65.2025Keywords:
Citra Destinasi, Pengalaman Wisata, Tourist Satisfaction, Revisit Intention, Wisata HalalAbstract
This study aims to analyze the influence of Destination Image and Tourist Experience on Revisit Intention, and to examine the mediating role of Tourist Satisfaction at the Aer Mata Ebu Arosbaya Halal Tourism Destination. This research uses a quantitative method. Samples were taken using a purposive sampling technique from 100 respondents who were visitors to the destination. Data was collected through questionnaires and analyzed using Structural Equation Modeling Partial Least Square (SEM-PLS) with SmartPLS 4 software . The research results show that Destination Image and Tourist Experience have a positive and significant effect on Tourist Satisfaction. Furthermore, Destination Image, Tourist Experience, and Tourist Satisfaction also have a positive and significant effect on Revisit Intention. The main finding of this study is that Tourist Satisfaction is proven to play a significant mediating role in the relationship between Destination Image and Revisit Intention, as well as between Tourist Experience and Revisit Intention.
Abstrak
Penelitian ini bertujuan untuk menganalisis pengaruh Citra Destinasi dan Pengalaman Wisata terhadap Revisit Intention, serta menguji peran mediasi Tourist Satisfaction pada Destinasi Wisata Halal Aer Mata Ebu Arosbaya. Penelitian ini menggunakan metode kuantitatif. Sampel diambil menggunakan teknik purposive sampling terhadap 100 responden yang merupakan pengunjung destinasi. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan Structural Equation Modeling Partial Least Square (SEM-PLS) dengan software SmartPLS 4. Hasil penelitian menunjukkan bahwa Citra Destinasi dan Pengalaman Wisata berpengaruh positif dan signifikan terhadap Tourist Satisfaction. Selanjutnya, Citra Destinasi, Pengalaman Wisata, dan Tourist Satisfaction juga berpengaruh positif dan signifikan terhadap Revisit Intention. Temuan utama penelitian ini adalah Tourist Satisfaction terbukti berperan sebagai mediator yang signifikan dalam hubungan antara Citra Destinasi terhadap Revisit Intention serta antara Pengalaman Wisata terhadap Revisit Intention.
Keywords: Citra Destinasi, Pengalaman Wisata, Tourist Satisfaction, Revisit Intention, Wisata Halal
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