About the Journal
Jurnal Manajemen Stratejik dan Simulasi Bisnis
| Title: | : | Jurnal Manajemen Stratejik dan Simulasi Bisnis |
| Publisher | : | Magister Manajemen Fakultas Ekonomi Universitas Andalas |
| ISSN | 2746-6868 (online) | |
| Editor in Chief | : | Dr. Fajri Adrianto, SE, M.Bus (Adv) |
| Indexed at | : | Sinta 4, DOAJ, BASE, Crossref, Dimensions, Indonesia OneSearch, Portal Garuda |
| Citation | : | Google Scholar |
| Archive Preservation | : | The Keepers (PKP PN), Universitas Andalas |
| OAI | : | https://jmassbi.fekon.unand.ac.id/index.php/mssb/oai |
| Scope | : | Strategic Management, Business Simulation, Management and Organization, Entrepreneurship, Financial management, Marketing Management, Human Resource Management, Operation management, Business Ethics. |
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Jurnal Manajemen Stratejik dan Simulasi Bisnis is a journal that publishes academic articles from academics who conduct empirical research and literature review issues of strategic management, business simulation, entrepreneurship, organization, marketing, finance, human resource management, business ethics and other management issues. The Jurnal Manajemen Strategi dan Simulasi Bisnis is intended to be the journal for publishing articles reporting the results of research on business. The JMASSBI invites manuscripts in the areas: Strategic Management, Business Simulation, Management and Organization, Entrepreneurship, Financial management, Marketing Management, Human Resource Management, Operation management, Business Ethics.
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Current Issue
Vol. 7 No. 1 (2026): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Articles in volume 7 No. 1 of 2026 come from countries;
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Indonesia, Iraq, Iran
Pengaruh Social Media Marketing terhadap Brand Awareness, Consumer Brand Engagement, Brand Trust, dan Purchase Intention pada MR.DIY di Sumatera Barat
Della Sugesti Pujangga, Ratni Prima Lita, Verinita Verinita
The Influence of Digital Financial Literacy and Government Support on the Financial Performance of Retail MSMES in Padang City With Digital Payment Adoption as a Mediating Variable
Fadhillatul Hidayati, Tafdil Husni, Fajri Adrianto
Pengaruh Kecepatan Inovasi Terhadap Daya Saing dengan Creative Destruction sebagai Mediasi pada Usaha Mikro Kecil Menengah (UMKM) Rendang di Provinsi Sumatera Barat
Lisa Amiyati, Ratni Prima Lita, Ma'ruf
The Influence of Advertising and Brand Ambassadors on Consumer Purchase Decisions on PT Lazada’s Marketplace
Johni Eka Putra, Kiagus Muhammad Amran, Jaka Sunara
The Influence of Work Environment and Professional Transfer Mutation for Employee Performance Through Organizational Commitment at PT PLN (Persero) Unit Pelaksana Pelayanan Pelanggan (UP3) Lubuk Pakam
Johanes Alexander Lumban Tobing, Prihatin Lumbanraja, Evawany Yunita Aritonang
The Role Of Humanistic Leadership in Improving Employee Performance with Ethical Behavior as a Mediating Variable
Andini Sefia Fitriani, Anna Suzana
An investigation about AI in Business (marketing): a matter of trust
Khanda Gharib aziz, Nusaiba Naseeh Hasan, Srusht Iqbal Ali
The Role of Emotional Intelligence in Human Resource Leadership
Abdolghader Bavardi
Published:
2026-01-10
